Monday, March 12, 2012

I had an interview at my local MINI dealer and the sales manager told me that the average salary is $80K per year and his top salesperson earned $160K last year. Is this realistic figure? Does anyone know if this is a good job?
I would really appreciate a response from someone who has experience working for a MINI Cooper dealer.How much do motoring advisors (salesman) earn selling MINI Coopers?I usually agree with satan mechanic on most topics, but for a mini dealer, this may be realistic. Many times mini is grouped with bmw and you can sell both. Minis are selling for MSRP lately, that's a lot of money for a good salesman. The top guys in my store are over 150k, i'd say the average is close to 80k. So not entirely unrealistic.

You'll need to know how many saleman they have, how many cars the dealer sells in a month, can you sell used cars, and the commision structure.

These questions must be answered before you can make the right descision regarding the dealer.How much do motoring advisors (salesman) earn selling MINI Coopers?As a long-time veteran of this business, here is some advice.

First off - you are being interviewed by a salesperson. They will *always* tell you waht the top guy made. And amazingly, at every dealer from Maine to Spain there is some clown making $100k/yr. My ***.

Is the average $80K? I doubt it. If so, they would not have any openings.

When you are interviewing at the car dealership, look for a tally board. It will be a roster of all the salespeople there, and X's to show how many cars each has sold. Quick math will tell you the average unit sales.

A decent store should have every salesperson averaging more than 10 units a month. There will always be the golden child doing 20, and the mouth-breather doign 3. But you should see the majority headed toward 10/month or more. If the numbers look lower, leave. They have either flooded the floor with salespeople, or there is no traffic.

Is it a good job? that all depends. Every dealer is different. The MINI store in Portland may be the greatest store in town. The one in Orlando may be the shittiest. Its all about the management of the store.

If you have never done car sales, this may be an eye-opener for you. Its very long hours. You are on comission only. You will be dealing with people who distrust you before you say hello, some who hate your existence before they woke up that morning.

But if you can stick with it, it will be the best OTJ sales training you can get. I have been in sales in one capacity or another for over 20 yrs. The experience and tools I got in the auto industry far outstrips any classroom I have been in - including the courses I taught.

It can be the hardest, high paying job you love, or the easiest low paying jobyou hate. Thats up to you.

EDIT - I stand corrected and defer to Jay on the Mini issue. He is more informed about that particular brand than I am. I am speaking in more generalizations. Thanks Jay!

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